(CBS/AP) – Move over, Katie Holmes – Demi Moore has been tapped as the newest face of Ann Taylor.

The actress stars in the company’s fall 2011 ad campaign that will debut in September magazines.

The just-released images of Moore wearing the brand’s updated take on classic and iconic styles, like a 60s-esque beige wool cape a sexy-chic long V-necked grey sweater accented by faux fur, https://www.zrccb1jea.online/ were shot by top photographer Patrick Demarchelier atop the Rockefeller Center Gardens in New York.

Pictures: Demi Moore

“I feel like I’ve known Ann Taylor since I was a kid. I’ve watched the clothes move into support for the working woman,” Moore, 48, tells the Associated Press during a break at a recent photo shoot in L.A. “It used to be a lot of suiting. I’ve seen as we’ve changed, that they’ve changed, reflecting on how we live as modern women, which is wearing things that take us from day to night, from workout to work to weekend.”

The brand’s fall collection includes animal-print jackets, tailored tweed, wide-legged pants and bling-y statement jewelry. Moore said she added her own creative slant to the ads, suggesting the pairing of a leopard-print shirt with khaki pants, and the faux fur-trimmed sweater.

“That was actually one of my favorite pieces, when I first looked through the collection,” said Moore.

Along with Holmes, Moore follows Heidi Klum, Naomi Watts and Milla Jovovich as a muse for the all-American brand.

Tell us:  What do you think of her Ann Taylor ad?